People think they know all about Jägermeister.

They don’t.

Nobody knows that Jägermeister is made from 56 harmoniously balanced roots, fruits, herbs and spices. Nobody knows that it’s one of the most well-crafted drinks on the planet. So to tell that story, Jäger and Deutsch teamed up with illustrators Olivia Knapp, Yeaaah! Studio and DKNG. The goal: create three amazing works-of-art—each made from exactly 56 separate pieces of wood puzzled together. Like the shot, they are “56 Parts. Best as One.” The result: A campaign that’s as well-crafted as the stuff inside the bottle.