The Queen of the Sirens
West Indies Lime Siren
Indian River Grapefruit Siren
Cape Cod Cranberry Siren
Wild postings
Hand-painted walls
Hand-painted walls
Hand-painted walls
Bus shelters
Beach towel
Instagram story vid
SpikedSeltzer was the original spiked seltzer, but the market had been flooded with other spiked seltzers, so SpikedSeltzer set out to reclaim its birthright as the original spiked seltzer.
In an effort to capitalize on their most striking and memorable branding element, we went all in on the mermaid on the SpikedSeltzer can: defining her as a siren that is ever calling you to follow your intuition.
That won us the business.
Working with illustrator David Doran and animators Buck, we created a Deco-poster-inspired world for the siren and her 4 flavor-inspired siren sisters.
The rest of the campaign will roll out through the Spring and Summer of 2018.
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Bullish: Agency
Sean Lee & Luke Hughett: Creative Directors
David Doran: Illustration
Buck: Animation & Production
Future Perfect: Original Music
Creative Director/CW
ABInBev
April 2018