K-Y Intense for Facebook

Description

Over 90% of men “finish.” Only 64% of women do. That’s called the Orgasm Gap. And it’s messed up. So we decided to do something about it. These little Facebook-tailored videos, which we shot in-house and on the cheap, generated millions of views, thousands of shares and most importantly led to the product selling out on Target, Wal-Mart and Amazon’s sites within the first few days.

Credits
CCO: Toygar Bazarkaya
CD: Luke Hughett & Sean Lee
ACD/ad: Lindsey Montague
Copywriter: Cat Johns
Producers: Rachel Roderman/Nick Williams
Director (social media content): Micah Perta

Role

Creative Director