American Heart Association TV

Description

Heart disease kills 1 in 3 women. So why do people think it’s just a man’s disease? This needs to change. So we partnered up with director Christian Bevilacqua, photographer James Day and typographer Sean Freeman with one purpose: To convey to women that just as they’ve made other causes their own, it’s time to make heart health theirs, too.

Role

ACD/Writer

For

American Heart Association

Date

Nov. 2014