"Travel Mug": 15

"Motorcycles": 15

"Cereal Lips": 15

"Rope Climb": 15

"Turtle Race": 15

"Schmear": 15


Us Americans are a protein-obsessed bunch. But many of us don’t realize milk is packed with it. Teaming up with director Eric Wareheim, we created Protein Fight Club to show that milk has more protein — and healthier protein — than just about any other breakfast option.

My partner, Luke Hughett, and I probably wrote 100 scripts to arrive at the final eight.

Collectively, the campaign has more than 4 million views on YouTube.


MilkPEP/Got Milk?