Microsoft TV

This spot was viewed more than 150,000 times in its first week on YouTube. That version used Macklemore and Ryan Lewis's "Can't Hold Us," which became the campaign theme song.

Hover Royale 2013. Justin Harrison vs. Patrick Hines.

For featuring a same-sex wedding, Microsoft was hailed for its progressiveness and hated for hastening the fall of civilization. Last I checked, civilization was still standing.

This spot touts "Sweep," a built-in tool that organizes your inbox for you — automatically. It uses Macklemore and Ryan Lewis's "Can't Hold Us."


The global launch for Microsoft’s email service. Malcolm Venville directed. The campaign included preroll videos, rich-media banners, OOH, and even a few “station dominations.” The work was everywhere.




Microsoft Outlook


Broadcast and preroll