Soon after Hurricane Sandy passed, Governor Andrew Cuomo called Deutsch. He wanted to raise awareness — and funds — for the newly created Empire State Relief Fund. And fast. So we teamed up with director/photographer Danny Clinch and a list of iconic New Yorkers, including Robert De Niro, Al Pacino, Steve Buscemi, Whoopie Goldberg, Michael J. Fox, Jason Sudeikis, Edie Falco, among many others.
We developed two styles for the print, both featured here. One was more closely aligned with the produced TV spots. It appears first. The other was based on Polaroids that Clinch was taking between takes on the TV shoot. It appears second — and never ran.
Since the campaign launched, the Empire State Relief Fund has received nearly $20 million in donations.
New York State Governor’s Office