Hurricane Sandy represented Mother Nature at its worst and human nature at its best. Long before the full scope of the devastation was clear, everyone seemed to be asking the same question: What can I do? How can I help?
Soon after the storm passed, Governor Andrew Cuomo called Deutsch about generating awareness for his newly created Empire State Relief Fund. And fast. So we teamed up with director Danny Clinch and a list of iconic New Yorkers, including Robert De Niro, Al Pacino, Steve Buscemi, Whoopie Goldberg, Michael J. Fox, Jason Sudeikis, Edie Falco, among many others. We created several PSAs and a long-form web film.
Since the spots have aired the Empire State Relief Fund has received nearly $20 million in donations.