SAP TV/Print

Description

SAP doesn’t just help businesses run better, which was the focus of the prior year’s “Run Better” campaign. SAP helps businesses “run like never before,” which was the focus of ours. We went around the world to shoot Run Like Never Before (Cape Town, Mumbai, Hong Kong, Shanghai, London). The campaign ultimately ran in six markets, was produced in five different languages, and represented SAP’s first foray into the consumer marketplace.

NY TIMES
http://mediadecoder.blogs.nytimes.com/2012/04/16/in-ad-campaign-sap-looks-beyond-business-customers/

For

SAP