The Economist

The Economist wanted to increase its presence on college campuses. So we created a subscription campaign, “Think Responsibly,” that spoke to students in a voice they could relate to. We argued that the magazine offered a better education than their college did.

(College campaign continued.)

(College campaign continued.)

With alternative media ideas, we encouraged college students to “Think responsibly” with an Economist subscription.

We encouraged college students to “Think responsibly” with an Economist subscription. And we knew just where to find them.

Amazon.com bookmark promotion.

For

The Economist