🏆 CLIOS (Bronze)

🏆 LIA (Bronze)

The pandemic was behind us. So was the urgency to get the latest COVID shot. With everyone out and about, and infection rates on the rise, how could we inspire people to book the latest shot?  With doodle-based, joyful, illustrations that tapped into people’s passions, not their fears. Every ad featured the Pfizer-blue bandage with each core visual representing what you could continue doing if you were vaccinated. 

More than 50 unique doodles.

Over 140MM+ impressions across the US.