Every Vaccine Counts

How do you make vaccinations of all kinds—not just the recent Covid ones—feel like something we’re all in together? And how do you make that feel fun? The Bill & Melinda Gates Foundation sponsors World Immunization Week every year and needed something global and breakthrough. We worked with illustrator Jean-Michel Tixier to create Every Vaccine Counts—because since every one of our crazy-specific long-tail lives counts, every vaccine counts.